Proximus Pickx
We built custom reporting models, set up a direct line with the technical team, and tailored content for three audiences: informative on Facebook, visual on Instagram, and creative on TikTok. Using Emplifi and RingCentral, we monitored and engaged continuously, strengthening the bond between Pickx and its community.
For its social media channels, Proximus Pickx turned to Punchline to elevate its community management.
We were the first external partner allowed to manage their channels, which meant not only safeguarding their brand voice but also creating a completely new workflow from the ground up.
We started by setting up clear reporting models to measure exactly how our work was performing. We defined key success factors, tracked the results, and continuously optimized along the way.
For technical questions or service issues, we established a direct line with the technical team to ensure the community always got quick, accurate answers.
We also refined the tone of voice and content strategy for each platform:
Facebook: informative and interaction-driven, tailored to a 45+ audience
Instagram: visual and dynamic, with a strong focus on Reels
TikTok: creative and humorous, perfectly tuned for a younger crowd
“With Punchline, we never felt like just another client. They took the time to truly understand our brand and our customers, and that showed in how they managed our community. Always engaged, always on point, and always with a personal touch.”
– Tim Colman, Proximus
Thanks to continuous monitoring, strong interaction management through Emplifi and RingCentral, and seamless collaboration with the technical teams, the Pickx community has grown into a vibrant space where fans love to react and take part.
The results speak for themselves: our content and community strategy not only strengthened the brand’s positive image but also deepened the connection between Pickx and its audience.
Let's 🪑 sit together sometime
Eens 🪑
samenzitten?
Ready to step up your community mangement and show up more consistently online with relevant content?
Let's see how Punchline can help you!