Oxfam Second-hand stores.
Punchline created a three-phase campaign on Meta and TikTok, tailored to a multigenerational audience.
Despite Oxfam’s strong reputation in Belgium, the NGO’s second-hand shops struggled to remain visible. Their goal was to boost awareness, attract more visitors to the stores and highlight their sustainable offering.
Launched a three-phase campaign on Meta and TikTok to connect with a multigenerational audience.
Phase 1: Awareness
Showcased Oxfam’s variety, quality and local spirit with six eye-catching videos (FR & NL).
Phase 2: Engagement
Teamed up with UGC creators and eco-minded influencers to spark relatable, shareable content.
Phase 3: Traffic
Turned interest into action with carousel ads featuring unique items that drove users straight to Oxfam’s store locator.
In just six weeks, this 2024 fall campaign proved how Punchline can make a big impact with a modest budget. We exceeded expectations and set new standards for efficiency.
Portfolio
From telecom operators and car brands to the government, they all count on Punchline to use social media successfully.
Proximus Pickx
We built custom reporting models, set up a direct line with the technical team, and tailored content for three audiences: informative on Facebook, visual on Instagram, and creative on TikTok. Using Emplifi and RingCentral, we monitored and engaged continuously, strengthening the bond between Pickx and its community.
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