Combell
For Combell, we made Employer Branding tangible through videos supported by advertising. The result: wide reach, high engagement, and costs well below market averages.
The challenge was to create a sustainable video format that was both reusable and authentic. At Combell, employer branding is about the people behind the brand, so the content had to be real, relatable and built to last.
“I was pretty nervous about being in front of the camera, but everyone made me feel at ease. It went much smoother than I expected, and the stress turned out to be unnecessary. I’m glad I did it: the result are great!”
– Raphaëlle, one of the Combell team members interviewed
Combell selected 16 colleagues and got extra support from founder Jonas Dhaenens, who made time to take part himself. His enthusiasm and story strengthened the mission behind the campaign.
In just two shoot days, employees from seven departments gave an inside look at life at Combell: their personal growth, team collaboration and the challenges they take on every day.
With this video project, created together with Punchline and Exstatic, Combell wanted to give its employer branding a strong boost. The focus was on our own people, who work hard behind the scenes to help customers succeed online. Punchline came up with the core idea, which we then developed further together. This project was a great extension of our ongoing collaboration, with Punchline leading our social media channels. The result is a series of fun and professional videos that give Combell a human face and that we can keep using for years. A success in every way!”
– Christophe Van den Bulke, Marketing Manager at Combell
By tailoring content to each platform and using strategic advertising to reach the right audiences from prospects to current customers and future employees, we achieved wide reach, strong engagement and even secondary results like job applications that exceeded expectations.
Portfolio
From telecom operators and car brands to the government, they all count on Punchline to use social media successfully.
Proximus Pickx
We built custom reporting models, set up a direct line with the technical team, and tailored content for three audiences: informative on Facebook, visual on Instagram, and creative on TikTok. Using Emplifi and RingCentral, we monitored and engaged continuously, strengthening the bond between Pickx and its community.
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