Your social media partner

Punchline is a Belgian social media agency led by Joke De Nul and Chris Demeyere. Our team includes native speakers in Dutch, French and English. We can help you with all your social media needs, from strategy to execution. By focusing on your specific goals, we make social media work for you.


Punchline helps companies with their social media strategies, analytics and audits and education and coaching.


Punchline can take care of all your social media management needs, from content creation to conversation management.


Punchline helps to spread the message, whether via social media advertisements, community building or an influencer approach.

Joke De Nul

Joke is a social media manager with more than a decade of professional experience. She loves working for FMCG’s, entertainment and luxury brands. Joke loves making the perfect post and increasing organic reach. She’s well connected with the Flemish influentials and loves helping people.

Chris Demeyere

Chris has extensive experience in both the public sector and the private sector as a social media manager. He focuses on telecom, the financial sector and B2B. While currently focused on strategy, he really enjoys conversation management and the occasional presentation.

Marie Van Humbeeck

Marie is a passionate community manager. She has a large experience of social media management for big brands (e.g. Dove, Zwitsal, Magnum, Volkswagen, Netflix,...) as well as for artists and actions. She is also a skilled web redactor and a blogger on her own platform and for webzines.

Alicia Van Coillie

Alicia started to explore the social media world in 2012 through brands such as Coca-Cola, Quick, Hema and Dr. Oetker as content creator and community manager. She likes to get involved in influencer marketing for brands as well. Aside from her obsession with social media, the internet and cats, she is also a food blogger and food photographer in between projects.

Mona Meskens

Mona is the youngest in the team. Besides conversation management she is a creative personality who will never say “no” to a brainstorm. She has led several projects for brands such as Lexus, Tarte à Moi and Proximus. Her passion for Instagram and, more precisely, Instagram Stories is huge but she also likes to discover what is behind a post. This means she has a close affinity with reporting. By the way, did you know he has a mini-pig?

Karin Cuppens

Karin translated her love for social media into a job when she started working as a social media manager 3 years ago. She’s already had the opportunity to work for brands such as Siemens Home, Securex and other government projects. Social advertising is her passion. And so is pizza so be sure to wake her up for that!

Evelien Van Calster

Evelien has a special place in her heart for everything that is digital. Social media was her first love when it comes to marketing, after which she earned her stripes for brands such as Europcar, Gini, Casa and Universal Pictures. She loves strategies and likes to jump into the numbers that show the difference between different posts and the reasons behind it. Furthermore she is a cat mum of two and in the evening you will find her attached to her Xbox for some down-time.

Dieneke Van Gerrewey

It is the diversity in tasks that social media contains that really speaks to her in this job. But if she were to be completely honest, writing social media copy is her favourite thing to do. She has worked for brands such as Telenet, Rodenbach, Danone and Alken Maes. Aside from her job, she likes to wander around in her beloved city, Ghent. Preferably with her family, friends and a Cosmopolitan - or a coffee depending on the time of day. Oh, and her cat, Oscar, also says “hi”.

Say hello!


Punchline BVBA

Cumontstraat 6 - 9300 Aalst, Belgium

(+32) 486 59 00 70


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