Your social media partner

Punchline is a Belgian social media agency led by Joke De Nul and Chris Demeyere. Our team includes native speakers in Dutch, French and English. We can help you with all your social media needs, from strategy to execution. By focusing on your specific goals, we make social media work for you.


Punchline helps companies with their social media strategies, analytics and audits and education and coaching.


Punchline can take care of all your social media management needs, from content creation to conversation management.


Punchline helps to spread the message, whether via social media advertisements, community building or an influencer approach.

Joke De Nul

Joke is a social media manager with more than a decade of professional experience. She loves working for FMCG’s, entertainment and luxury brands. Joke loves making the perfect post and increasing organic reach. She’s well connected with the Flemish influentials and loves helping people.

Chris Demeyere

Chris has extensive experience in both the public sector and the private sector as a social media manager. He focuses on telecom, the financial sector and B2B. While currently focused on strategy, he really enjoys conversation management and the occasional presentation.

Marie Van Humbeeck

Marie is a passionate community manager. She has a large experience of social media management for big brands (e.g. Dove, Zwitsal, Magnum, Volkswagen, Netflix,...) as well as for artists and actions. She is also a skilled web redactor and a blogger on her own platform and for webzines.

Mona Meskens

Mona has been part of our team since 2018. Apart from being a social media creative and guest lecturer at EHSAL, she works on strategies to help brands grow on social media. Brands like LEGO, Sofie Dumont and Kinepolis Business. Mona loves to immerse herself in the perfect social media post and what comes after. She loves social media advertising, reporting and ... her 'fluffbal' Boyka.

Karin Cuppens

Karin translated her love for social media into a job when she started working as a social media manager 3 years ago. She’s already had the opportunity to work for brands such as Siemens Home, Securex and other government projects. Social advertising is her passion. And so is pizza so be sure to wake her up for that!

Evelien Van Calster

Evelien has more than 5 years experience as a social media manager and has a fondness for advertisements and performance. Diving into the numbers and being able to present great results make her day.

Florence Van de Velde

With digital DNA and an eternal curiosity, Florence jumped from lifestyle PR into the great ocean of social media. She loves to solve the ongoing puzzles that are social media strategies and content creation in order to tell the right story for brands and organisations. In the past, she has worked for Nescafé Dolce Gusto, Alessi and Quick-step. Next to her TikTok addiction and passion for fashion and pugs (you know, the dogs), Flo also enjoys photography, games, reading and brunch with mimosas.

Melina Mpotos

In 2014, Melina got her first job in social media. It was love at first sight! And this first love never stopped evolving, developing and growing. As a conversation manager, she quickly acquired the necessary knowledge to become a social media manager in only a couple of years. Melina is an all-terrain profile: she had a portfolio of various clients and has experience on the agency side as well as on the advertiser side. She really shines in community management and content creation. And as her photo may have hinted at, she has the soul of a true foodie.

Sarah Maenhout

Sarah is a copywriter and social media manager. She loves making a brand stand out with content that matches their DNA perfectly. Her experience as a copywriter for brands like Ethias, Lidl and Lampiris, and her passion for brand strategy comes in handy at Punchline. If you can’t find her at her desk, then she’s probably hiking in the Swiss mountains or sipping a long black in the nearest coffee bar.

Sarah Meskens

Sarah stepped into the wonderland of social media in 2016. Her heart beats faster every time she gets to be involved in creative advertising campaigns, entertaining fans and followers through conversation management and making up clear and informative reports. Even during her spare time she loves sharing happy moments on Instagram and TikTok.

Cedrien Maenhout

Thanks to her background in project management, Cedrien has worked for many different clients: from medical companies and shopping centers to governments and universities. Besides social media, she also has experience in production management. You can call her a jack-of-all-trades! Not only does she love social media, she also loves a small dachshund named Kasper. Other then cuddling dogs, she loves working out and drinking the occasional cup of coffee.

Say hello!


Punchline BV

Wakkensesteenweg 6 - 8700 Tielt

(+32) 456 12 25 12


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